Scarborough Health Network
Scarborough is the eastern area of Toronto and the most diverse part of the city. However, it’s long been an afterthought. In fact, it makes up over 25% of the city's population but its hospitals receive less than 1% of the donations.
This is the campaign that we made to help change that.
We launched with this spot that was featured on TV, online and in cinema.
We then wrote the rest of the Toronto letters through OOH placements, that brought attention to some of these healthcare disparities.
