Scarborough Health Network

Scarborough is the eastern area of Toronto and the most diverse part of the city. However, it’s long been an afterthought. In fact, it makes up over 25% of the city's population but its hospitals receive less than 1% of the donations.

This is the latest campaign that we made to help change that.

We then wrote the rest of the Toronto letters through OOH placements, that brought attention to some of these healthcare disparities.

In social, we told the stories of 26 different people connected to SHN hospitals. Each of their handwriting was compiled into a typeface that represents all of Scarborough, which was used across our entire campaign.