Canadian Safe School Network:

Back to School

For kids who are bullied, going back to school is something to be feared. However as ‘back to school’ time approaches, all we hear about is the positive side of it. To change the conversation, we decided to use this time of year to remind parents that they need to stop bullying before it even begins.

In addition to the posters, we also created a couple of radio ads to hijack the usual back to school ads you hear.